Our goal is that you should be able to launch your site faster than you’ve ever launched a premium WordPress site before.

The Speed Launch: This theme will work out of the box without touching a single Theme Option. There’s no need to spend hours riffling through the theme documentation and wrapping your head around proprietary systems, shortcodes, or half-baked user interfaces. Just do this:

1. Install the theme.
2. Install the plugins that you’re prompted to install.
3. That’s it. You’re done.

This theme works the way that any basic WordPress works, nothing more, nothing less. As such, we’ve followed a few guiding principles when building this theme:

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Our Theme Principles

• All WordPress standard features work out of the box.
• Using the theme is intuitive. You won’t need to read the manual unless you really want to.
• No bloated or buggy features just to list them on the marketing page.
• Theme options are all visually appealing and easy to understand.
• Theme customizations happen in the Theme Customizer panel where you can see your changes LIVE before you save them.
• Theme Options & Customization are just that – options. You can use the theme without filling them out.
• Extended features are added via standards friendly plugins, not baked into the theme.
• Plugins & Add-Ons are also totally optional. Don’t want to use the plugins we used in the demo? That’s fine. You can use your own plugins without any special coding.

The rest of this guide is for anyone who wants a more detailed walkthrough of the setup and how to import the demo content.